The Red Case » Passion http://theredcase.com/wordpress Living in a Revolution Tue, 30 Jun 2009 00:36:34 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Great Design Will Make People Love Your Company http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/ http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/#comments Sat, 25 Apr 2009 22:59:54 +0000 Mark Payne http://theredcase.com/wordpress/?p=343 Robert Brunner and Stewart Emery have written a book which encapsulates so well my feelings about the importance of design.

It argues that design is:

  • Vital and must be approached as a process not just an event
  • About the complete user experience, physically and emotionally and is not easy to archive -if you don’t connect emotionally then it will never be great design!

It’s full of good examples and is well worth a read.

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]]> http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/feed/ 0 Twitter – in full flight? http://theredcase.com/wordpress/2009/02/15/twitter-in-full-flight/ http://theredcase.com/wordpress/2009/02/15/twitter-in-full-flight/#comments Sun, 15 Feb 2009 10:04:00 +0000 Mark Payne http://theredcase.com/wordpress/?p=43 OK I confess I was wrong……What started off as an experiment with Twitter is fast turning into an obsession:)

I am keeping up to date with all sorts of stuff all over the world and it’s a great way of finding out local stuff, events etc…….

And I am learning how to make this work for Business – the practical application of technology

Take a look at this – the media and marketing Twitter Power 150

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]]> http://theredcase.com/wordpress/2009/02/15/twitter-in-full-flight/feed/ 0 How do I decide? http://theredcase.com/wordpress/2009/02/01/how-i-work/ http://theredcase.com/wordpress/2009/02/01/how-i-work/#comments Mon, 02 Feb 2009 04:42:12 +0000 Mark Payne http://theredcase.com/wordpress/?p=31 I’ve been working through a couple of proposals from businesses I am trying to decide if I should get involved with (possibly invest in)…..so I got to thinking, how do I decide? (apart from the obvious financials)

I guess it’s a simple process which I try to apply:

  1. Vision - must have have a vision(s) I can relate to and love – feel passion!
  2. Plan – must have set challenges – know what’s required to succeed
  3. Involvement - I must see where (if) I can I add something
  4. Complete - will I be able to achieve?
  5. Satisfaction – will I enjoy it?
  6. Fulfillment – a MUST

I also…..

  • Often use this approach in day to day areas
  • Aim to take fulfillment from each step – ALWAYS – or don’t even start
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]]> http://theredcase.com/wordpress/2009/02/01/how-i-work/feed/ 1 Lead with emotion http://theredcase.com/wordpress/2009/01/11/lead-with-emotion/ http://theredcase.com/wordpress/2009/01/11/lead-with-emotion/#comments Sun, 11 Jan 2009 19:09:42 +0000 Mark Payne http://theredcase.com/wordpress/?p=30 You must always create emotion in what you do …it sets you apart

1. Movement - in all you do/say/act, think about how you move and the message it sends

2. Focus - future/positive things – ALWAYS

3. Language - use questions; choose positive words

You set the tone

“You must be the change you wish to see in the world.”

Gandhi

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]]> http://theredcase.com/wordpress/2009/01/11/lead-with-emotion/feed/ 1 How to be “Radical” http://theredcase.com/wordpress/2009/01/04/how-to-be-radical/ http://theredcase.com/wordpress/2009/01/04/how-to-be-radical/#comments Sun, 04 Jan 2009 17:56:34 +0000 Mark Payne http://theredcase.com/wordpress/?p=27 In Radical Marketing, Sam Hill and Glenn Rifkin give some pointers on how to be a successful “radical” marketing company.

1. The CEO must own the marketing – how often do I see the top person ignore this!

2. Keep the marketing team small and flat – avoid large/layered organisations

3. Maintain direct contact with customers

4. Be careful with market research

5. Hire missionaries not marketeers – love this one

6. Love and respect customers – not numbers

7. Create customer communities

8. Rethink the marketing mix

9. Use common sense and be fresh and different

10. Be true to the Brand

Interesting ideas and certainly food for thought

www.samhillonline.com

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]]> http://theredcase.com/wordpress/2009/01/04/how-to-be-radical/feed/ 1 Swim with the Sharks http://theredcase.com/wordpress/2008/11/08/swim-with-the-sharks/ http://theredcase.com/wordpress/2008/11/08/swim-with-the-sharks/#comments Sat, 08 Nov 2008 18:30:07 +0000 Mark Payne http://theredcase.com/wordpress/?p=58 I found this old paperback on my bookshelf when I was clearing out the other day.

Swim with the Sharks Without Being Eaten Alive – Harvey Mackay

Almost 20 years since I first read it, but I still stopped, sat down and spent a couple of hours enthralled by it…

Hundreds of thoughts and observations including:

  • You’ll always get the good news; it’s how quickly you get the bad news that counts
  • Little things don’t mean a lot; they mean everything
  • Treat your people the way you treat your customers
  • There is no future in saying it can’t be done

More information…Amazon >>

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]]> http://theredcase.com/wordpress/2008/11/08/swim-with-the-sharks/feed/ 0 Mark Payne – Football Club Owner http://theredcase.com/wordpress/2008/02/23/mark-payne-football-club-owner/ http://theredcase.com/wordpress/2008/02/23/mark-payne-football-club-owner/#comments Sat, 23 Feb 2008 20:29:32 +0000 Mark Payne http://theredcase.com/wordpress/?p=62 I’ve been a member of www.myfootballclub.co.uk since it first started and it looks like we (27,000 of us) are actually getting close to owning a club!

Amongst all the hype and a fair amount of cynical coverage we have reached that stage where a football club will be owned and to some degree run by a collection of fans located all over the world using technology!

Whatever happens next it will be fun to be part of the future.

The independent has a good piece on the progress so far. http://sport.independent.co.uk/football/news-and-comment/article3359020

I will keep you informed!

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