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<channel>
	<title>The Red Case &#187; Gurus</title>
	<atom:link href="http://theredcase.com/wordpress/tag/gurus/feed/" rel="self" type="application/rss+xml" />
	<link>http://theredcase.com/wordpress</link>
	<description>Living in a Revolution</description>
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		<title>Rules of thumb</title>
		<link>http://theredcase.com/wordpress/2009/05/25/rules-of-thumb/</link>
		<comments>http://theredcase.com/wordpress/2009/05/25/rules-of-thumb/#comments</comments>
		<pubDate>Mon, 25 May 2009 22:42:26 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Gurus]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=341</guid>
		<description><![CDATA[52 "Rules of Thumb" that are challenging, practical, thought provoking and often amusing!]]></description>
			<content:encoded><![CDATA[<p>Alan Webber was a co founder of Fast Company and this is his first book.</p>
<p>It&#8217;s a collection of 52 &#8220;Rules of Thumb&#8221; &#8211; they are challenging, practical, thought provoking and often amusing!</p>
<p>A few to think about&#8230;</p>
<p>#10 A Good Question Beats a Good Answer</p>
<p>#16 Facts Are Facts; Stories Are How We Learn</p>
<p>#23 Keep Two Lists: What Gets You Up in the Morning? What Keeps You Up at Night?</p>
<p>#45 Failure Isn&#8217;t Failing. Failure Is Failing to Try</p>
<p>#52 Stay Alert! There Are Teachers Everywhere</p>
<p>Go read, its wonderful!</p>
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		<title>Tribes &#8211; Seth Godin</title>
		<link>http://theredcase.com/wordpress/2009/03/25/tribes-seth-godin/</link>
		<comments>http://theredcase.com/wordpress/2009/03/25/tribes-seth-godin/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 22:12:14 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Start Ups]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Leadership]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=326</guid>
		<description><![CDATA[I've read several of Seth Godins books so I guess I was a convert before reading......]]></description>
			<content:encoded><![CDATA[<p>I&#8217;ve read several of Seth Godin&#8217;s books including All Marketers are Liars, Purple Cow and The Dip, plus I am a subscriber to his Blog&#8230;.so I guess I was a convert before reading.</p>
<p>I really enjoy his direct and thought provoking approach and whilst I don&#8217;t always agree I always enjoy reading.</p>
<p>As a fan of new ideas on leadership and technology this was an interesting and enjoyable read. It tackles how the leadership landscape is changing with help from emerging technologies and how Seth believes everyone now has the opportunity to lead by creating their own Tribe!</p>
<p>&#8220;All that&#8217;s missing is you, and your vision and your passion,&#8221; he shouts.</p>
<p>His name for this new type of leader is a &#8220;heretic.&#8221; &#8230;. &#8220;Heretics are engaged, passionate, and more powerful and happier than everyone else,&#8221; he explains. He has a great take on making sure you are doing what you enjoy &#8211; something about which I feel passionately.</p>
<p>Like all of Seth&#8217;s books, this is not a long thesis style justification; it&#8217;s a short and punchy &#8220;pitch&#8221; and all the better for it. I am sure you will end up reading it in one sitting and I challenge you not to feel inspired to do something!</p>
<p>Let me know what you think</p>
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		<title>Must haves for success</title>
		<link>http://theredcase.com/wordpress/2009/02/11/must-haves-for-success/</link>
		<comments>http://theredcase.com/wordpress/2009/02/11/must-haves-for-success/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 19:00:00 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Start Ups]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[Think about it!]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=29</guid>
		<description><![CDATA[I was recently lucky enough to see Tom Peters live – it was the 5th time I had seen him speak and as always I came away inspired!]]></description>
			<content:encoded><![CDATA[<p class="MsoPlainText">I was recently lucky enough to see Tom Peters live – it was the 5th time I had seen him speak and as always I came away inspired!</p>
<p class="MsoPlainText">From the numerous things he said I added my own interpretation and came up with a short list of MUST HAVES for success:</p>
<ul>
<li><strong>The &#8220;Cause&#8221; </strong>- the organisation (department or team) to understand and believe in</li>
<li><strong>The Location </strong>- somewhere people want to come to with the space to do things</li>
<li><strong>The People</strong> (right) &#8211; realise you are not Tiger Woods &#8211; you need others to do that stuff</li>
<li><strong>Plan</strong> &#8211; short term detail/longer term concept &#8211; get the balance right</li>
<li><strong>Do stuff </strong>- &#8220;FIRE&#8221; &#8211; quick wins and keep moving</li>
<li><strong>Learn/change/adapt -</strong> do more stuff</li>
<li><strong>Consult everyone </strong>- a team of 60 is a TEAM of 60 &#8211; always!</li>
<li><strong>Decency -</strong> give respect, grace, integrity</li>
<li><strong>Communicate</strong> &#8211; personal!</li>
<li><strong>Persevere</strong></li>
<li><strong>Support </strong>- at every stage &#8211; financial/administration &#8230;..</li>
</ul>
<p class="MsoPlainText">All sounds so simple!</p>
<p class="MsoPlainText"><a href="http://www.tompeters.com" target="_blank">www.tompeters.com</a></p>
<p>&#8230;.he also said&#8230;..</p>
<p class="MsoPlainText"><em><strong>A Leader&#8230;..MUST</strong> be determined to create a legacy of <strong>earthshaking transformation</strong> in their domain create/must necessarily <strong>create organizations</strong> which are …<strong>no less than Cathedrals </strong>in which the full and awesome power of the Imagination and Spirit and native Entrepreneurial <strong>flair of diverse individuals is unleashed</strong> … In <strong>passionate pursuit</strong> of jointly perceived soaring purpose and personal and community and client service <strong>Excellence</strong>.</em></p>
<p class="MsoPlainText">Think!</p>
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		<title>Kevin Roberts’ Credo</title>
		<link>http://theredcase.com/wordpress/2009/01/15/kevin-roberts%e2%80%99-credo-something-to-think-about/</link>
		<comments>http://theredcase.com/wordpress/2009/01/15/kevin-roberts%e2%80%99-credo-something-to-think-about/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 19:17:09 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
		<category><![CDATA[Quotes]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Lists]]></category>
		<category><![CDATA[Think about it!]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=32</guid>
		<description><![CDATA[Kevin Roberts is Chief Executive Officer Worldwide of Saatchi &#038; Saatchi, one of the world's leading creative organizations......he has some thoughts...]]></description>
			<content:encoded><![CDATA[<p class="MsoPlainText">Kevin Roberts is Chief Executive Officer Worldwide of Saatchi &amp; Saatchi, one of the world&#8217;s leading creative organizations, employing over 7000 people in 83 countries</p>
<p class="MsoPlainText">He has a great list to follow:</p>
<p class="MsoPlainText">1. Ready. Fire! Aim.</p>
<p class="MsoPlainText">2. If it ain’t broke &#8230; Break it!</p>
<p class="MsoPlainText">3. Hire crazies.</p>
<p class="MsoPlainText">4. Ask dumb questions.</p>
<p class="MsoPlainText">5. Pursue failure.</p>
<p class="MsoPlainText">6. Lead, follow &#8230; or get out of the way!</p>
<p class="MsoPlainText">7. Spread confusion.</p>
<p class="MsoPlainText">8. Ditch your office.</p>
<p class="MsoPlainText">9. Read odd stuff.</p>
<p class="MsoPlainText">10. Avoid moderation!</p>
<p class="MsoPlainText">Worth thinking about</p>
<p class="MsoPlainText"><a href="http://www.saatchikevin.com" target="_blank">www.saatchikevin.com</a></p>
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		<title>Swim with the Sharks</title>
		<link>http://theredcase.com/wordpress/2008/11/08/swim-with-the-sharks/</link>
		<comments>http://theredcase.com/wordpress/2008/11/08/swim-with-the-sharks/#comments</comments>
		<pubDate>Sat, 08 Nov 2008 18:30:07 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Passion]]></category>
		<category><![CDATA[Think about it!]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=58</guid>
		<description><![CDATA[I found this old paperback when I was unpacking the other day...almost 20 years since I first read it, but Iam still enthralled by it.]]></description>
			<content:encoded><![CDATA[<p class="MsoPlainText">I found this old paperback on my bookshelf when I was clearing out the other day.</p>
<p class="MsoPlainText">Swim with the Sharks Without Being Eaten Alive &#8211; Harvey Mackay</p>
<p class="MsoPlainText">Almost 20 years since I first read it, but I still stopped, sat down and spent a couple of hours enthralled by it&#8230;</p>
<p class="MsoPlainText">Hundreds of thoughts and observations including:</p>
<ul>
<li>You&#8217;ll always get the good news; it&#8217;s how quickly you get the bad news that counts</li>
<li>Little things don’t mean a lot; they mean everything</li>
<li>Treat your people the way you treat your customers</li>
<li>There is no future in saying it can&#8217;t be done</li>
</ul>
<p class="MsoPlainText"><a href="http://www.amazon.co.uk/Sharks-Without-Being-Eaten-Alive/dp/0688074731/ref=sr_1_3?ie=UTF8&amp;s=gateway&amp;qid=1201021651&amp;sr=8-3" target="_blank"> More information&#8230;Amazon &gt;&gt;</a></p>
<p class="MsoPlainText">
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		<title>Funky Business</title>
		<link>http://theredcase.com/wordpress/2007/08/19/funky-business/</link>
		<comments>http://theredcase.com/wordpress/2007/08/19/funky-business/#comments</comments>
		<pubDate>Sun, 19 Aug 2007 18:18:48 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Reading]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Gurus]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=56</guid>
		<description><![CDATA[A book called Funky Business by two Swedish academics.....what more to say!]]></description>
			<content:encoded><![CDATA[<p>A book called Funky Business by two Swedish academics!</p>
<p class="MsoPlainText">I love these guys and it&#8217;s well worth checking out their site and books.</p>
<p class="MsoPlainText">The point is that in an oversupplied world,<strong> ideas are what separate successful companies and successful individuals from the failures.</strong></p>
<p class="MsoPlainText">Read and be educated and inspired</p>
<p class="MsoPlainText"><a href="http://www.funkybusinessforever.com" target="_blank">www.funkybusinessforever.com</a></p>
<p class="MsoPlainText"><a href="http://www.amazon.co.uk/Funky-Business-Financial-Times-Nordstrom/dp/0273659073/ref=pd_bxgy_b_img_b?ie=UTF8&amp;qid=1201022604&amp;sr=1-1" target="_blank">Buy &gt;&gt;&gt; Amazon </a></p>
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		<title>Tom Peters &#8211; Service 50</title>
		<link>http://theredcase.com/wordpress/2007/06/18/tom-peters-service-50/</link>
		<comments>http://theredcase.com/wordpress/2007/06/18/tom-peters-service-50/#comments</comments>
		<pubDate>Mon, 18 Jun 2007 19:30:37 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Gurus]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=63</guid>
		<description><![CDATA[A great collection of 50 easy-to-grasp sections and over 200 things to do]]></description>
			<content:encoded><![CDATA[<p>A great collection of 50 easy-to-grasp sections and over 200 things to do</p>
<p>Tom is the master and helps generate a little urgency and excitement for us all</p>
<p><a href="http://wowstore.tompeters.com/store/psf50">http://wowstore.tompeters.com/store/psf50</a></p>
<p>Check other the rest of the store as well</p>
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		<title>Be a Purple Cow?</title>
		<link>http://theredcase.com/wordpress/2007/05/11/be-a-purple-cow/</link>
		<comments>http://theredcase.com/wordpress/2007/05/11/be-a-purple-cow/#comments</comments>
		<pubDate>Fri, 11 May 2007 18:33:48 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
		<category><![CDATA[Reading]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Gurus]]></category>
		<category><![CDATA[Think about it!]]></category>

		<guid isPermaLink="false">http://theredcase.com/wordpress/?p=59</guid>
		<description><![CDATA[You're either a Purple Cow or you're not......you're either remarkable or invisible]]></description>
			<content:encoded><![CDATA[<p><strong>You&#8217;re either a Purple Cow or you&#8217;re not. You&#8217;re either remarkable or invisible</strong></p>
<p>Great collection of business thinkers (edited by Seth Godin) taking about how to make an organisation remarkable.</p>
<p>Apparently being remarkable includes…..</p>
<ul>
<li>Being unafraid to stand out</li>
<li>Having fire in your belly and an idea that won’t quit</li>
<li>Telling the truth ….always</li>
<li>Knowing a risky idea may fail and that a boring idea will definitely fail</li>
<li>More doing less planning</li>
<li>More dreaming less sleeping</li>
<li>Knowing it’s about what the customer believes not you</li>
</ul>
<p>Lots to think about and easy to read and be inspired</p>
<p><a href="http://www.sethgodin.com" target="_blank">www.sethgodin.com </a></p>
<p><a href="http://www.amazon.co.uk/Purple-Cow-Transform-Business-Remarkable/dp/014101640X/ref=pd_bbs_sr_1?ie=UTF8&amp;s=gateway&amp;qid=1201021601&amp;sr=8-1" target="_blank">More Information&#8230;Amazon &gt;&gt; </a></p>
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		<title>Nice surprise</title>
		<link>http://theredcase.com/wordpress/2007/03/05/nice-surprise/</link>
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		<pubDate>Mon, 05 Mar 2007 20:25:30 +0000</pubDate>
		<dc:creator>Mark Payne</dc:creator>
				<category><![CDATA[Leadership and Management]]></category>
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		<category><![CDATA[Books]]></category>
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		<description><![CDATA[Just had a great surprise in receiving this as a present]]></description>
			<content:encoded><![CDATA[<p>Just had a great surprise in receiving this as a present</p>
<p>A compendium of Tom’s 60 years of experience &#8211; sixty TIBs (TIB=This I Believe) ideas in a coffee-table-size collector’s edition.</p>
<p>Beautifully presented and looking forward to sitting down to a cup of coffee and some inspiration</p>
<p><a href="http://wowstore.tompeters.com/store/sixty" target="_blank">More information&#8230;.Tom Peters site &gt;&gt; </a></p>
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