The Red Case » Design and innovation http://theredcase.com/wordpress Living in a Revolution Tue, 30 Jun 2009 00:36:34 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Great Design Will Make People Love Your Company http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/ http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/#comments Sat, 25 Apr 2009 22:59:54 +0000 Mark Payne http://theredcase.com/wordpress/?p=343 Robert Brunner and Stewart Emery have written a book which encapsulates so well my feelings about the importance of design.

It argues that design is:

  • Vital and must be approached as a process not just an event
  • About the complete user experience, physically and emotionally and is not easy to archive -if you don’t connect emotionally then it will never be great design!

It’s full of good examples and is well worth a read.

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