The Red Case

52 “Rules of Thumb” that are challenging, practical, thought provoking and often amusing!

Robert Brunner and Stewart Emery have written a book that says so much that I feel about the importance of design.

I’ve read several of Seth Godins books so I guess I was a convert before reading……

In Radical Marketing, Sam Hill and Glenn Rifkin give some pointers on how to be a successful “radical” marketing company.

I found this old paperback when I was unpacking the other day…almost 20 years since I first read it, but Iam still enthralled by it.

You must create long-term emotional relationships with customers!
Recommended by a friend and it was worth the time …..will certainly stay in my “consult” group…
What more is there to say?
More…Amazon >>

In reading Nassim Nicholas Taleb’s book “The Black Swan: The Impact of the Highly Improbable”, it reinforced something I feel people don’t consider enough. In the book he points out that Black Swans are highly improbable events with 3 characteristics:

The Manager’s Book of Decencies: How Small Gestures Build Great Companies by Steve Harrison
A great title and full of interesting and worthwhile ideas……
As per normal there will be things you don’t agree with and some things you already do….but on balance it made me think and added some good tips!
More information…Amazon >>

A book called Funky Business by two Swedish academics…..what more to say!

A great collection of 50 easy-to-grasp sections and over 200 things to do

You’re either a Purple Cow or you’re not……you’re either remarkable or invisible

It’s Not How Good You Are, It’s How Good You Want To Be – Paul Arden

Just had a great surprise in receiving this as a present