The Red Case » Marketing http://theredcase.com/wordpress Living in a Revolution Tue, 30 Jun 2009 00:36:34 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 How to be “Radical” http://theredcase.com/wordpress/2009/01/04/how-to-be-radical/ http://theredcase.com/wordpress/2009/01/04/how-to-be-radical/#comments Sun, 04 Jan 2009 17:56:34 +0000 Mark Payne http://theredcase.com/wordpress/?p=27 In Radical Marketing, Sam Hill and Glenn Rifkin give some pointers on how to be a successful “radical” marketing company.

1. The CEO must own the marketing – how often do I see the top person ignore this!

2. Keep the marketing team small and flat – avoid large/layered organisations

3. Maintain direct contact with customers

4. Be careful with market research

5. Hire missionaries not marketeers – love this one

6. Love and respect customers – not numbers

7. Create customer communities

8. Rethink the marketing mix

9. Use common sense and be fresh and different

10. Be true to the Brand

Interesting ideas and certainly food for thought

www.samhillonline.com

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]]> http://theredcase.com/wordpress/2009/01/04/how-to-be-radical/feed/ 1 The lovemarks effect http://theredcase.com/wordpress/2008/09/28/the-lovemarks-effect/ http://theredcase.com/wordpress/2008/09/28/the-lovemarks-effect/#comments Sun, 28 Sep 2008 18:42:50 +0000 Mark Payne http://theredcase.com/wordpress/?p=60 You must create long-term emotional relationships with customers!

Recommended by a friend and it was worth the time …..will certainly stay in my “consult” group…

What more is there to say?

More…Amazon >>

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