Archive for 'Marketing'
How to be “Radical”

How to be “Radical”

Posted 04 January 2009 | By Mark Payne | Categories: Leadership and Management, Marketing, Reading | 1 Comment

In Radical Marketing, Sam Hill and Glenn Rifkin give some pointers on how to be a successful “radical” marketing company.

The lovemarks effect

The lovemarks effect

Posted 28 September 2008 | By Mark Payne | Categories: Design and innovation, Marketing, Reading | No Comments

You must create long-term emotional relationships with customers!
Recommended by a friend and it was worth the time …..will certainly stay in my “consult” group…
What more is there to say?
More…Amazon >>