The Red Case

Last week I was asked “what makes a start up successful?”
So, what does and how do I try to spot them?

My rule is:
Be passionate, never stop learning and always aim to enjoy it
I find everything else is a lot easier when I do this.

Why should organisations have such polices? … because they have to or its the right thing to do?…NO!

I’ve read several of Seth Godins books so I guess I was a convert before reading……

I think there is a “right” way to run an organisation and lead people – some thoughts inspired by Tom Peters

I was recently lucky enough to see Tom Peters live – it was the 5th time I had seen him speak and as always I came away inspired!

I’ve been working through a couple of proposals from businesses I am trying to decide if I should get involved with (possibly invest in)…..so I got to thinking, how do I decide?

Kevin Roberts is Chief Executive Officer Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations……he has some thoughts…

You must always create emotion in what you do …it sets you apart

In Radical Marketing, Sam Hill and Glenn Rifkin give some pointers on how to be a successful “radical” marketing company.

I found this old paperback when I was unpacking the other day…almost 20 years since I first read it, but Iam still enthralled by it.

Ive just had an intense debate with a senior marketing manager who was explaining why he needed so many reports from a new system……no reality at all!

Why you should listen to him:
Joseph “Yossi” Vardi has helped more than 40 startups see the light of day and he’s a strategic advisor to Amazon and AOL.
He has an absurd sense of humor and a refreshing set of values

TED | Speakers | Yossi Vardi.

In reading Nassim Nicholas Taleb’s book “The Black Swan: The Impact of the Highly Improbable”, it reinforced something I feel people don’t consider enough. In the book he points out that Black Swans are highly improbable events with 3 characteristics:

Someone sent this to me….it made me think a little and made a lot of sense….I just need to apply it now!….understand the link between PAIN and PLEASURE