The Red Case » Design and innovation http://theredcase.com/wordpress Living in a Revolution Tue, 30 Jun 2009 00:36:34 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Great Design Will Make People Love Your Company http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/ http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/#comments Sat, 25 Apr 2009 22:59:54 +0000 Mark Payne http://theredcase.com/wordpress/?p=343 Robert Brunner and Stewart Emery have written a book which encapsulates so well my feelings about the importance of design.

It argues that design is:

  • Vital and must be approached as a process not just an event
  • About the complete user experience, physically and emotionally and is not easy to archive -if you don’t connect emotionally then it will never be great design!

It’s full of good examples and is well worth a read.

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]]> http://theredcase.com/wordpress/2009/04/25/do-you-matter-how-great-design-will-make-people-love-your-company/feed/ 0 Honest advertising – coming soon! http://theredcase.com/wordpress/2008/12/11/honest-advertisingcoming-to-you-soon/ http://theredcase.com/wordpress/2008/12/11/honest-advertisingcoming-to-you-soon/#comments Thu, 11 Dec 2008 11:51:59 +0000 Mark Payne http://theredcase.com/wordpress/?p=68

Could not have said this better myself:)

Adverts that tell the truth….whatever next…..?

Coming to you soon! — tomgpalmer.com

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]]> http://theredcase.com/wordpress/2008/12/11/honest-advertisingcoming-to-you-soon/feed/ 0 The lovemarks effect http://theredcase.com/wordpress/2008/09/28/the-lovemarks-effect/ http://theredcase.com/wordpress/2008/09/28/the-lovemarks-effect/#comments Sun, 28 Sep 2008 18:42:50 +0000 Mark Payne http://theredcase.com/wordpress/?p=60 You must create long-term emotional relationships with customers!

Recommended by a friend and it was worth the time …..will certainly stay in my “consult” group…

What more is there to say?

More…Amazon >>

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]]> http://theredcase.com/wordpress/2008/09/28/the-lovemarks-effect/feed/ 0 Design worth licking http://theredcase.com/wordpress/2007/06/28/design-worth-licking/ http://theredcase.com/wordpress/2007/06/28/design-worth-licking/#comments Thu, 28 Jun 2007 18:45:44 +0000 Mark Payne http://theredcase.com/wordpress/?p=28 “You know a design is good when you want to lick it.” Steve Jobs

Not really sure about the practical side of this but it pretty much sums up my thoughts on how great design makes me feel

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]]> http://theredcase.com/wordpress/2007/06/28/design-worth-licking/feed/ 1 How good do you want to be? http://theredcase.com/wordpress/2007/04/10/how-good-do-you-want-to-be/ http://theredcase.com/wordpress/2007/04/10/how-good-do-you-want-to-be/#comments Tue, 10 Apr 2007 18:26:07 +0000 Mark Payne http://theredcase.com/wordpress/?p=57 It’s Not How Good You Are, It’s How Good You Want To Be – Paul Arden

The modest claim is it’s a “handbook of how to succeed in the world – a pocket “bible” for the talented and timid to help make the unthinkable and the impossible possible”

It is an interesting and amusing collection of ideas, suggestions and practical advice. Well designed and worth the read……if you are interested in creativity and thinking.

More information ….Amazon >>

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