The Red Case

OK, I’ve been in Canada for several months and I am officially hooked on Hockey! As a live event, its like no sport on earth…….even better then cricket!

OK I confess I was wrong……What started off as an experiment with Twitter is fast turning into an obsession…..

I was recently lucky enough to see Tom Peters live – it was the 5th time I had seen him speak and as always I came away inspired!

Kevin Roberts is Chief Executive Officer Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations……he has some thoughts…

You must always create emotion in what you do …it sets you apart

In Radical Marketing, Sam Hill and Glenn Rifkin give some pointers on how to be a successful “radical” marketing company.

After a delay I am now back in the land of the living….there have been a few changes since I left ….!

I found this old paperback when I was unpacking the other day…almost 20 years since I first read it, but Iam still enthralled by it.

You must create long-term emotional relationships with customers!
Recommended by a friend and it was worth the time …..will certainly stay in my “consult” group…
What more is there to say?
More…Amazon >>

Ive just had an intense debate with a senior marketing manager who was explaining why he needed so many reports from a new system……no reality at all!

What is it with some people? they can’t be bothered to pay attention when speaking to you….you know the kind of people I mean….

There were lots of reasons not to like this…but I do!

Why you should listen to him:
Joseph “Yossi” Vardi has helped more than 40 startups see the light of day and he’s a strategic advisor to Amazon and AOL.
He has an absurd sense of humor and a refreshing set of values

TED | Speakers | Yossi Vardi.

Fantastic album (3 to date) from one of our most eclectic and unknown bands

Worth a listen and then a live trip…….amazing show

www.britishseapower.co.uk

In reading Nassim Nicholas Taleb’s book “The Black Swan: The Impact of the Highly Improbable”, it reinforced something I feel people don’t consider enough. In the book he points out that Black Swans are highly improbable events with 3 characteristics: