Great Design Will Make People Love Your Company
Robert Brunner and Stewart Emery have written a book which encapsulates so well my feelings about the importance of design.
It argues that design is:
- Vital and must be approached as a process not just an event
- About the complete user experience, physically and emotionally and is not easy to archive -if you don’t connect emotionally then it will never be great design!
It’s full of good examples and is well worth a read.
