Kevin Roberts’ Credo
Kevin Roberts is Chief Executive Officer Worldwide of Saatchi & Saatchi, one of the world’s leading creative organizations, employing over 7000 people in 83 countries
He has a great list to follow:
1. Ready. Fire! Aim.
2. If it ain’t broke … Break it!
3. Hire crazies.
4. Ask dumb questions.
5. Pursue failure.
6. Lead, follow … or get out of the way!
7. Spread confusion.
8. Ditch your office.
9. Read odd stuff.
10. Avoid moderation!
Worth thinking about
