Be a Purple Cow?
You’re either a Purple Cow or you’re not. You’re either remarkable or invisible
Great collection of business thinkers (edited by Seth Godin) taking about how to make an organisation remarkable.
Apparently being remarkable includes…..
- Being unafraid to stand out
- Having fire in your belly and an idea that won’t quit
- Telling the truth ….always
- Knowing a risky idea may fail and that a boring idea will definitely fail
- More doing less planning
- More dreaming less sleeping
- Knowing it’s about what the customer believes not you
Lots to think about and easy to read and be inspired
